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Creativity: A balance between fantasy and practical sense May 6, 2007

Posted by Georgete in Point of view.

I’m a big fan of Modernism movement. Not only because its geometric and abstracted shapes, but mostly due to my fascination for its themes, such as Utopia, nature and healthy body. It inspired many architects, designers and artists to design the world in which we live today. 

I wonder how Le Corbusier and other modernist designers would react to the fact that what they created in the 30’s, from teacups to skyscrapers, is still perceived as radical and avant-garde ideas nowadays. Yep, there has been no real breakthrough since then. Only upgraded concepts.  

Once I was intrigued by what Italian sociologist Domenico De Masi said about creativity in his book “A Emoção e a Regra” (The Emotion and The Rule), a comprehensive analysis on 13 organizations considered as creative phenomenons occurred in Europe, from 1850 to 1950.  His book shows creativity as a result of a “delicate balance between rationality and emotion; between fantasy and practical sense.”

According to De Masi, creativity is the most valuable capital asset of rich countries and it can be measured by the number of industrial patents. I agree, however in my opinion it would be 100% true if we considered only the patents that have turned into real, successful businesses.

Don’t you feel irritated by people who loves having endless conversations about good ideas but never really has the guts to execute them? You know what I mean. Who hasn’t gone trough painful brainstorming sessions and the frustration of never getting anything done?

By the end of the day, as Buddha once said “an idea that is developed and put into action is more important that an idea that exists only as an idea.”




1. Sabrina - May 22, 2007

I totally agree.People tend to spend so much time on ideas and they forget to build a vision about that same idea put into action. Amazing.
De Masi is smart, and funny as well.

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